Create an article archive. Archive your articles on your website to create a permanent resource for site visitors. Not only are you adding valuable content and making your site "stickier", but you're creating new pages for search engines to index and therefore more entry points to your site.
Offer a printable version. Provide a "print this" button right on the page itself or link to a printer-friendly version of the page. If people print out and keep your article, they're more likely to refer back to it and might also pass it on to a friend.
Make them available by autoresponder. If your site visitor can't give your article their full attention at the moment, they'll appreciate the option of receiving it by autoresponder. Then they can read it at their convenience.
Turn them into a viral marketing tool. Your articles can become a valuable viral marketing tool to promote your website. At the end of each article encourage readers to forward the article to a friend and make it easy for them to do so (provide a link and/or script).
Submit them to a free content mailing list. Join an article announcement list and email your articles to the members. Instead of a single article, you can send a list of articles with brief descriptions and links to the online version.
Contribute them to a content site. There are a number of websites where you can post your articles for use by other webmasters. This gives you extra distribution channel for your articles and costs you nothing beyond the initial effort.
Turn them into Web pages. Make an online version of each article you write and give each its own Web page. Make sure it has its own meta tags and description, then submit the URL to major search engines. If individual Web pages appear in their search results, you'll increase traffic to your site.
Link to related articles. At the end of each article, provide links to other related articles you've written. That way you're using the article to promote your other articles to a targeted audience.
Offer an article subscription. Set up a free article mailing list and email subscribers all the articles you publish as they become available.
Combine them to create an e-book. Take several related articles and compile them into an e-book to give or sell to your site visitors.
Set up an article feed. Set up an article feed and offer your articles as automatically updated site content to other webmasters. The easiest was is to create a few lines of JavaScript code that automatically plugs your most recent article into their website.
Use them to create an email campaign. Launch an email marketing campaign by sending some of your best articles to potential customers. Emails with useful content are more likely to be read and passed along than those containing only a sales message.
Distribute them in print. Have your articles printed up as reprints. Make them available by mail, slip them into order shipments, distribute them at trade shows, and encourage people to pass them on to friends and colleagues. In addition to your online readers, your articles will now have an offline audience as well.
Promote them to other webmasters. Offer your articles to other webmasters as free content for their websites, ezines and e-books in return for an acknowledgment and a link back to your own site. You'll get extra site traffic, and best of all, it's targeted.
Get them published offline. Find a respected print publication that shares your target market and approach them about publishing some of your articles. You'll gain a whole new audience and the association will boost your credibility.
Re-publish them. There may be people who missed your articles the first time around who would love to read them now. Make sure they're still relevant and accurate, update them if necessary, and send them out again.
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